Marketing Mix

I am creating a place called Swim. It is a big building with a big ten lane competition swimming pool, a big pool for free swim, a hot tub, and a pool for diving with 4 different height diving boards. My biggest competitor is the YMCA since it has two swimming pools. The pools at Swim are much cleaner and there are always instructors there to help you with your stroke. To become a member you have to pay 5$ a month, instead of the YMCA which you have to pay up to 50$ a month. There will be commercials on NESN and other sport networks so athletes will become aware of a great way to stay in shape. We will also have billboards and put up posters at swim meets.

Olympics

I wish that the olympics were going to be in Boston. But I guess that it is good that they’re not going to be. There is not too much space for all the stadiums. If the olympics were held in Boston there would have to be many new buildings constructed for the games. Also there would always be traffic due to all the people in this tiny city. Plus there would be nowhere for people to stay. Finally it would cost a ton of money to have the olympics here. I guess that is actually a good thing that the olympics will not be here.