Marketing Mix

I am creating a place called Swim. It is a big building with a big ten lane competition swimming pool, a big pool for free swim, a hot tub, and a pool for diving with 4 different height diving boards. My biggest competitor is the YMCA since it has two swimming pools. The pools at Swim are much cleaner and there are always instructors there to help you with your stroke. To become a member you have to pay 5$ a month, instead of the YMCA which you have to pay up to 50$ a month. There will be commercials on NESN and other sport networks so athletes will become aware of a great way to stay in shape. We will also have billboards and put up posters at swim meets.