1. I chose to do the case study about the DC Shoe Company. The company started in 1994 in California. The company sold shoes and clothing for skateboarding. The company started to become very successful, their products expanded to snowboarding and bmx and surfing. DC started to involve musicians and artists by creating limited edition designs. Back in the time of this case study DC was making 100$ million annually.
2. Piracy- Unauthorized use of an owners or creators music, movies, or other copyrighted material.
Revenue- Gross income
Core product- Main product
Ancillary product- Product related to or created from the core product
Synergy- Combined action that occurs when products owned by one source promote the growth of related products.
3. Another situation to maybe research could be the competitors in the athletic clothing/equipment business.
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